With rapid growth propelling us to over £150 million in annual turnover, our journey is nothing short of remarkable. But this is just the beginning, and we need the best and brightest to help us write the next chapter. Join a thriving team at the forefront of our industry. Here, innovation and collaboration fuel everything we do, and every role makes a real impact. Whether you’re looking to build on your expertise or take your career in a bold new direction. Step into a role that’s more than just a job – it’s your chance to be part of something extraordinary. Together, we’ll deliver excellence, drive innovation, and continue to redefine what’s possible in the wholesale industry. Are you ready to be part of our story? Explore our opportunities and take the first step toward a rewarding future today.
We work together toward shared goals with a strong sense of collaboration and teamwork. Every voice matters, and our supportive culture creates an environment where ideas flow freely, and success is achieved collectively. You'll be part of a close-knit team that values communication, unity, and mutual growth.
Dynamic
Our dynamic work environment is a place where innovation and collaboration thrive. You'll have the opportunity to grow, take on new challenges, and contribute to exciting projects that make a real impact. With a supportive team, and endless learning opportunities, you'll be empowered to reach your full potential while being part of a growing business.
Fast-paced
Step into our fast-paced work environment, where every day brings new challenges and opportunities for growth. Our team thrives on problem-solving, and making an impact. With a culture that encourages quick thinking, adaptability, and collaboration, this is the perfect place for driven individuals
Our mission & values
Our Mission is to become the worlds leading supplier of smoking alternatives. We invest in responsibility, innovation, education & sustainability, to create a better future for retailers & consumers.
Our values shape everything we do, guiding our commitment to excellence and growth.
Influence
Empowering Impact: We believe in the power of positive influence. Through our actions, decisions, and collaboration, we inspire and motivate others to achieve their best.
Commitment
Dedicated to our customers: We are committed to our purpose and goals. With unwavering dedication, we persevere to meet and exceed expectations, fostering success in all endeavours for both the business and our customers.
Accountability
Own It: Accountability is at our core. We take ownership of our tasks, decisions, and their outcomes, recognising that our individual contributions shape the collective success of the team.
Responsiblity
We take it personally: We are responsible stewards of trust, resources, and relationships. Acting ethically and with integrity, we fulfil our obligations to stakeholders and our customers.
Excellence
It’s not just a standard: it’s a promise we uphold in all our endeavours, reflecting our steadfast dedication to achieving and maintaining the highest levels of quality and success.
Who we are
Our awards
We’re the proud recipients of many industry awards including:
Fast Growth Index 2024 – Fastest growing business in the North of England
Fast Growth Index 2024 – Fastest growing consumer product firm
Velocitees 2024 – Fastest Growing Business (large business)
Velocitees 2024 – Fastest Growing Business (overall winner)
International Brilliance Awards 2025 – Silver UK Business of the Year
Each achievement reflects the unwavering dedication and passion of our entire team, who strive every day to deliver excellence and innovation.
